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Turning a vague public-sector brief into a product the Berlin Senate still runs

A product developed for the Senatsverwaltung für Wissenschaft, Gesundheit und Pflege Berlin, with care and gerontology expertise contributed by Albatros gGmbH.

Industry
Care, Health, IoT
Responsibilities
Design Lead of a team of three. Stakeholder and persona workshops, personas and user journeys, information architecture, interaction design, and the user tests with elderly participants.
Two people reviewing their assistive-tech shortlist on a monitor, with the care-support finder near the last step
01 · Problem and solution

Nobody knows what to buy

The market for Pflege 4.0 assistive technology is fragmented. Caregivers, their relatives and professional advisors have no way to find out which product fits the situation they are actually in.

A guided tool for the moment before anyone knows what to buy: you describe a situation, and it finds the assistive technology that fits it.

02 · Process

A multidisciplinary brief from the public sector

Commissioned by the Berlin Senate Administration for Science, Health and Care.

Albatros gGmbH brought the care and gerontology expertise. Not a client, a domain partner: they kept the design close to how care actually works.

The guided questionnaire: one plain-language question per screen
User journey

From “something has to change” to a list she can hand over

Jenni

Caring for a relative at home

Scenario

Someone in her household is at risk of falling. She is looking for assistive technology without knowing the product market, in a week that is already full.

Goals
  • Find products that fit her actual situation
  • Compare them honestly across vendors
  • Take a shortlist offline, to family or the doctor
01

Recognise the problem

Touchpoints
  • Topic search
  • Questionnaire, five questions
  • Single choice · Multiple choice
Actions

Jenni picks the topic “falls”, then answers five questions about her situation: living alone? care level? mobility?

Frictions
  • Search only works if she already knows the right word
  • A fixed set of options never covers every situation
What the tool does

A structured needs assessment replaces the open catalogue. Topics are sorted by need — memory, mobility, independence, pain — not by product category.

02

A list appears

Touchpoints
  • Generated product list
  • One-click adviser, by postcode
Actions

She receives a shortlist of assistive products for her situation.

Frictions
  • Nothing yet tells her which of them is right for her
What the tool does

The list is generated from her answers. Product name and one sentence each, nothing more at this depth. A human adviser is one tap away via the local Pflegestützpunkt.

03

Compare and decide

Touchpoints
  • Product detail
  • Comparison table
  • Installation plan
  • Manufacturer contact
Actions

She opens the products that could fit, compares them, and marks the ones she keeps.

Frictions
  • Vendors describe the same feature in different words
  • A comparison across product types would suggest a precision that is not there
What the tool does

Product information is normalised across vendors, so items are genuinely comparable — and comparison stays within a group rather than across types. Anything can be marked and saved.

04

Take it offline

Touchpoints
  • Saved shelf
  • PDF export
  • Decision trail
Actions

She drops what she does not need, keeps a few, and takes the list to her family or her doctor.

Frictions
  • The decision does not happen in the browser, and it is not hers alone
What the tool does

Marked products export as a PDF. Her own answers stay visible as a decision trail, so she can explain how the list came about.

03 · Designing for accessibility

Dense domain, simple surface

The tension was clear from the first workshop. The domain is dense: hundreds of products, several care contexts, changing regulation. The user is often an elderly person opening a digital product for the first time, in a stressful week. The product has to carry the complexity without showing it, inside WCAG.

Two of the decisions are easy to miss. A human consultation is one tap away, by postcode, because a tool cannot carry this decision alone. And print is a first-class output, because most care decisions happen offline, with family or at the doctor.

Product categories on a tablet, with plain-language illustrations
The product list with filters on a phone
A product page in plain language, with the key facts first
The product list on a laptop: filters as plain-language statements, one product per row, each saveable to the shortlist
Outcome
Live at the Berlin Senate
In a domain where adoption is slow and trust takes years, a tool that is still being changed long after v1.0 says more than a launch number.
Tested with elderly participants
The actual audience rather than internal proxies, which is what gives these decisions evidence.
Shortcuts removed on purpose
The first version let you jump anywhere from anywhere. Almost all of it came out.
04 · What we gave up

Fewer buttons, one obvious path

The first version carried shortcuts on every step: from anywhere you could jump to anywhere else. On paper that is efficiency. We took almost all of them out, because every extra control is one more question to answer.

The trade is real. Someone who uses the tool every week pays for it in steps. We chose the person who opens it once, in a difficult week.